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Webinar: The Days of “Muffin Marketing” Are Over
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"The Days of “Muffin Marketing” Are Over" presented by Kurt Kazanowski, Consultant, Speaker, Author & Coach, KazNow, Inc.

When: 3:00 PM
Where: United States
Contact: Hospice & Home Health Care Webinar Network

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HPCNM Member pricing: 

Live Webinar 
Recorded Webinar + Free Digital Download 
BOTH Live Webinar and Recorded Webinar + Free Digital Download

Continuing education for this webinar is available for our members at no additional cost.
Non-members can pay a $20 CE processing fee. Please see below for full details on how to qualify for CE. 

      To register, you must follow the link below. 


Revamp your sales strategy for the current times! Understand why traditional “muffin marketing” is dead, and embrace the latest innovative and professional sales methods. This webinar will give your agency the tools to serve more patients, grow, and solidify financials.


  • Distinguish the difference between “muffin marketing” and a professional referral development model
  • Implement a seven-step sales process starting with the art of the cold call and ending with learning how to weed your garden
  • Explain value-based sales and how to apply them practically
  • Distinguish the differences between nine key referral segments
  • Assimilate how important the referral inquiry to admission process is to your organization
  • Create a culture of growth


Most organizations want to serve more people, grow, and be financially strong, but many don’t understand the art and science of developing a value-based sales and referral-development model. This webinar will showcase why “muffin marketing” and “cookie drops” are a thing of the past and focus on marketing efforts that build trust. “The happy feet on the street” strategy will help you take action to develop a professional sales approach that delivers results. Join us to learn what the essential elements for success in referral development are and the strategies and actions to serve nine key referral segments. Healthcare agencies will benefit from this presentation whether they have a strong or weak sales/referral development strategy in place. So fasten your seat belt and hold on, this webinar will challenge traditional thinking and open new doors for accelerating the growth of your business.


This informative session is designed for the following healthcare professionals: agency owners, administrators, executive directors, community outreach staff, clinical liaisons, referral intake staff, executives in sales, marketing, and business development, and anyone responsible for organization growth.


  • Specific phraseology worksheet to use during a sales call
  • YouTube video of a new cold calling approach
  • Examples of a value-proposition work matrix
  • Case study examples
  • Useful links to identify accounts in a specific referral segment

To receive credit for any session, you must complete the following: 

  • 1) Be formally registered for and attend the entire webinar for which you are requesting credit.
    2) Forward to the certificate of attendance you receive after viewing webinar.
    3) Complete and return the CE paperwork that will be sent to you once we receive your attendance certificate.
    Please allow 2 weeks for CE processing.

    Nurses:The Hospice & Palliative Care Network of Maryland is an Approved Provider of continuing nursing education by Maryland Nurses Association, an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation. Code Number: PH14-03-0111-0826. This program meets the criteria for 1.5 contact hours.

    Social Workers:The Maryland Board of Social Work Examiners certifies that this program meets the criteria for 1.5 credit hours of Category I continuing education for social workers in Maryland.


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